Nasu Travel Virtual Tours A simple travel guide to things to do, eat, and see in Nasu, Japan

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Nasu still carries the legacy of the pioneering spirit of Japan’s former aristocracy.

Noblesse Oblige & Nasu

ノブレスオブリージュを感じる旅へ / A journey to feel noblesse oblige
Hello, this is Kaori.
Welcome to the website of Nasu Sightseeing Virtual Tours.

When you hear the name “Nasu,” you might think of the Nasu Imperial Villa, the Imperial Family’s retreat in the highlands.
As we look into the history of the Villa and the development of Nasu, one key concept begins to stand out: “noblesse oblige.”
On this page, I would like to share, in my own words, how that spirit is connected with Nasu.
▼ Nasu Imperial Villa and “Royal Resort” Nasu

那須御用邸とロイヤルリゾート / Nasu Imperial Villa and the Royal Resort

For many people, Nasu is synonymous with the Nasu Imperial Villa.
Built in 1926, the Villa serves as a summer retreat where the Emperor and the Imperial Family come to relax every year.

During their stay, they visit many of Nasu’s sightseeing spots and enjoy the local attractions.
The staff at each facility have the honor of welcoming the Imperial Family and guiding them around the premises.
For this reason, Nasu has come to be known as a “Royal Resort.”

When you travel around Nasu, you may occasionally hear people say, “The Imperial Family quietly visited us the other day.”
Moments like that make me realize just how special Nasu is—a refined resort where the presence of the Imperial Family feels surprisingly close.

▼ The Spirit of Noblesse Oblige and Nasu Heisei-no-Mori

There is a French saying, noblesse oblige.
It is often translated as “nobility obliges” and refers to the moral responsibility that comes with a high social position.
In other words, those who possess wealth, power, or social status should recognize that these are not purely their own belongings, but gifts entrusted to them by society and circumstance.
With that awareness, they have a duty to use what they have for the benefit of others and of society as a whole.

One well-known example of this spirit is Nasu Heisei-no-Mori, a nature reserve created when half of the Nasu Imperial Villa’s grounds—about 560 hectares—were opened to the public in 2011, during the reign of the then-Emperor (now the Emperor Emeritus).
It is a gift to the people that could only have been realized because of his position, and a powerful expression of noblesse oblige.

▼ Nasu’s Development by the Nobility and Noblesse Oblige

華族と那須開拓 / The nobility and the development of Nasu

The prosperity that Nasu enjoys today can be traced back to the efforts of the nobles of the Meiji government.
They believed it was their unique mission to help make Japan a country as prosperous as the Western nations, and invested their own fortunes to develop the region.

In the past, much of Nasu was an arid, barren plain—the largest alluvial fan in Japan, covered with stones and gravel.
The nobility treated the development of this harsh land as a national project under the Meiji government and worked together to pioneer it.
Their efforts led to the completion of the Nasu Irrigation Canal, which transformed the region into rich, fertile farmland.

Key figures of the Meiji government played a major role in this history: Masayoshi Matsukata, who served twice as Prime Minister (Duke);
Aritomo Yamagata, another Prime Minister (also Duke);
and Shūzō Aoki, the diplomat who concluded the Anglo-Japanese Treaty of Commerce and Navigation (Viscount), among others.
Inspired by Western models, they embarked on large-scale farming projects and built villas in Nasu.

In this way, Nasu became a gathering place for the high society of the Meiji era.
Their large-scale development projects were, in many ways, a direct manifestation of the spirit of noblesse oblige.

▼ Western Inspirations Reflected in Nasu’s Landscapes

那須の牧場風景 / Pastoral scenery in Nasu

Even today, Nasu’s scenery seems to reflect the deep admiration the Meiji nobility had for Western culture.
You’ll find sweeping, elegant pastures that feel almost European in atmosphere, rather than typically Japanese.
That refined sense of openness is one of the qualities that continues to draw visitors to Nasu.

▼ Passion and Noblesse Oblige

情熱とノブレスオブリージュ / Passion and noblesse oblige

We believe people with passion can change the world for the better.
These are the words Steve Jobs spoke in 1997 when he returned to Apple, then on the verge of collapse, and launched the now-legendary “Think Different” campaign.

Long before that, in Japan’s Meiji era, there were nobles whose passion led Nasu toward a better future through pioneering development.
Aware of their position and responsibilities, they chose to act for the sake of society—true embodiments of noblesse oblige.

I would love for many people to experience Nasu’s unique charm—a truly noble atmosphere that you don’t often find in other resort areas.
When you visit Nasu, you’ll discover just how many beautiful places there are,
and how much luxury and precious time you can enjoy here.

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